Pulverização das transmissões esportivas, como ficam os anunciantes, e por que as empresas não investem mais em atletas e esportes olímpicos?
O Reunião de Pauta recebe Ricardo Fort, fundador da Sport By Fort Consulting, ex-VP global de patrocínios e eventos da Coca-Cola. Vamos falar, claro, de patrocínios, novos formatos que podem melhorar os resultados para marcas e propriedades, comentar sobre a nova liga brasileira de clubes.
Talking Sport is a new weekly webinar show powered by Eleven Sports in partnership with World Football Summit. Every Thursday, Talking Sport will bring together leading figures from across the industry to share their thoughts on the fight back from Covid-19.
Leading Sports Sponsorship at a global brand.
In this session, we looked at what a fan is worth on social media and how rightsholders can generate commercial value through their digital channels.
The COVID-19 pandemic has changed the game for everyone in sport. After living one month in the 'new normal' of sports and beyond, our guests are set to discuss their experiences within the realms of the past, present and future of our industry and explore innovative solutions for this unprecedented time and beyond. Participants: Ricardo Fort (Coca-Cola), Luis Vicente (Eleven Sports), Peter Hutton (Facebook), Richard Ayres (Seven League) and Ralf Reichert (ESL Gaming).
#CONECTANDOOMERCADO Um papo sobre o marketing do esporte global.
ESTRATÉGIAS DA COCA-COLA NA INDÚSTRIA DE ESPORTE ENTRETENIMENTO
No papo com Ricardo Fort, VP Global de Esportes e Entretenimento da Coca Cola, falamos sobre o futuro do patrocínio esportivo no cenário pós-pandemia e as oportunidades para clubes e atletas brasileiros.
iSportconnect's discussion with Coca-Cola's Head of Global Sponsorships, Ricardo Fort. We cover Ricardo's career journey, the current impact of COVID-19 on sponsorship, use of data and more...
O valor do consumidor para estratégias de patrocínio
The dice has been rolled on 2020, and the results are out: it's been a very tough year for sport worldwide. And yet, sport is resilient, sport is strong - and sport has recovered some semblance of normal. The fans may not have returned to the stadiums yet, but the athletes have and so have new measures of safety, as well as entertainment. However, much is yet to be understood about this 'new normal' we now live in.
Rightsholders should start to allocate 50% of their revenues to women's football or they will risk losing sponsors.