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Gab Marcotti and Julien Laurens catch up with former Coca-Cola and VISA sports marketing guru Ricardo Fort to hear some stories behind how some of the biggest deals in football get made.

With the future of sport being redefined daily, who better than Luis Vicente, Peter Hutton, Ricardo Fort, and Ralf Reichert to give you an updated outlook of sports' future?

Career, "Lessons I learned When My Boss Was Fired" book and the sports industry.

What is on the horizon for sponsorship marketing post-pandemic discussion with MASB President/CEO Tony Pace.

Why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.

Como clubes como Manchester United, City, Liverpool, Real Madrid e Barcelona exploram o poder das grandes ligas europeias para promover valor e fortalecer a força da marca em todos os mercados onde existe futebol profissional.

O Reunião de Pauta recebe Ricardo Fort, fundador da Sport By Fort Consulting, ex-VP global de patrocínios e eventos da Coca-Cola. Vamos falar, claro, de patrocínios, novos formatos que podem melhorar os resultados para marcas e propriedades, comentar sobre a nova liga brasileira de clubes.

Talking Sport is a new weekly webinar show powered by Eleven Sports in partnership with World Football Summit. Every Thursday, Talking Sport will bring together leading figures from across the industry to share their thoughts on the fight back from Covid-19. 

In this session, we looked at what a fan is worth on social media and how rightsholders can generate commercial value through their digital channels. 

The COVID-19 pandemic has changed the game for everyone in sport. After living one month in the 'new normal' of sports and beyond, our guests are set to discuss their experiences within the realms of the past, present and future of our industry and explore innovative solutions for this unprecedented time and beyond. Participants: Ricardo Fort (Coca-Cola), Luis Vicente (Eleven Sports), Peter Hutton (Facebook), Richard Ayres (Seven League) and Ralf Reichert (ESL Gaming). 

ESTRATÉGIAS DA COCA-COLA NA INDÚSTRIA DE ESPORTE ENTRETENIMENTO

No papo com Ricardo Fort, VP Global de Esportes e Entretenimento da Coca Cola, falamos sobre o futuro do patrocínio esportivo no cenário pós-pandemia e as oportunidades para clubes e atletas brasileiros.

iSportconnect's discussion with Coca-Cola's Head of Global Sponsorships, Ricardo Fort. We cover Ricardo's career journey, the current impact of COVID-19 on sponsorship, use of data and more...

The dice has been rolled on 2020, and the results are out: it's been a very tough year for sport worldwide. And yet, sport is resilient, sport is strong - and sport has recovered some semblance of normal. The fans may not have returned to the stadiums yet, but the athletes have and so have new measures of safety, as well as entertainment. However, much is yet to be understood about this 'new normal' we now live in.

Rightsholders should start to allocate 50% of their revenues to women's football or they will risk losing sponsors.