For Rights Holders
Commercial Strategy
Selling sponsorships is by no means easy. Having reviewed thousands of proposals as a potential buyer, it is clear to me what it takes to succeed.
Any asset can be sold to the right partner at the right time, but that requires expertise in defining the right industries, the most likely companies, the correct executives and the timing to h
Selling sponsorships is by no means easy. Having reviewed thousands of proposals as a potential buyer, it is clear to me what it takes to succeed.
Any asset can be sold to the right partner at the right time, but that requires expertise in defining the right industries, the most likely companies, the correct executives and the timing to have these conversations.
A well-defined commercial strategy informs the design of an ideal portfolio of categories and partners and sets the table for the conversations with those partners when the opportunity arises.