For Investors
Investment Strategy
A proper valuation of any team, league or event must be anchored in a deep understanding of its commercial potential. Given the disproportionate weight of media and sponsorships in overall revenues, it is critical for venture capitalists and other investors to understand how much the asset is worth to a potential sponsor.
Are brands willin
A proper valuation of any team, league or event must be anchored in a deep understanding of its commercial potential. Given the disproportionate weight of media and sponsorships in overall revenues, it is critical for venture capitalists and other investors to understand how much the asset is worth to a potential sponsor.
Are brands willing to invest after the acquisition? What are the rights that need to be secured to extract the maximum value of the property? What is its real geographic scope? What is the quality of the management team?
Investors that are not experts in a particular sport should seek advice from those able to answer these questions.