Endorsement Deals
Athletes’ careers can be monetized in many different ways. Having hired hundreds of athletes, it is clear to me what makes them great partners for brands.
What are the potential sponsors’ executives looking for when they consider selecting a footballer or an Olympian to represent their brands? What offers are within reach of a professiona
Athletes’ careers can be monetized in many different ways. Having hired hundreds of athletes, it is clear to me what makes them great partners for brands.
What are the potential sponsors’ executives looking for when they consider selecting a footballer or an Olympian to represent their brands? What offers are within reach of a professional athlete that can increase their market value?
Working with athletes’ management to structure more compelling partnerships will increase their chances of partnering with more and better sponsors.