SPORTS IN ADVERTISING
My experience has shown that advertising agencies often lack understanding of what can and can’t be done in the context of events. A lot of very exciting creative work for the NFL, NBA or FIFA is simply not approved due to regulations imposed by the rightsholder.
Acquiring a solid understanding of these rules is actually liberating for the
My experience has shown that advertising agencies often lack understanding of what can and can’t be done in the context of events. A lot of very exciting creative work for the NFL, NBA or FIFA is simply not approved due to regulations imposed by the rightsholder.
Acquiring a solid understanding of these rules is actually liberating for the creative teams and also affords a real competitive edge to the agency in pitch processes and everyday business.
My approach is to work with agencies’ creatives starting from briefing and all the way to work review and pre-presentation to the clients.